Help & Support

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Outreach: Every Time You Reached a Lead, and When to Follow Up

Outreach records every time a lead was reached: emails from AB Sales record themselves, and you log web forms, outside emails, meetings and calls. Covers results and which ones end a campaign, the follow-up date suggested from a campaign, the Leads list columns and Follow-up due filter, and fixing a mistake.

Campaigns: Multi-Step Email Sequences

A campaign is an ordered sequence of emails the Agent sends a lead over time, stopping the moment they reply. Covers entry filters, steps and wait days, priority, what ends a sequence (including answers recorded in Outreach), the confirmation before a campaign emails existing leads, and why nothing sends until a campaign exists.

Contacts

A Contact is a person attached to a Lead or Customer in AB Sales. Adding a contact to a lead advances it to the Contact stage. One parent can carry many contacts — the buyer, the technical reviewer, the decision-maker.

Leads: Capturing and Qualifying Prospects

A Lead is a prospect you haven't yet established a relationship with. This article covers the status pipeline (New, Information filled, Contacted, Qualified, Disqualified), how the AI Get URL button works, and how leads get created — typed in, imported from CSV, or sent from your own website form or API.

MCP Tools Reference

All 55 MCP tools ActionBridge gives AI assistants — ab_* for AB Projects (tasks, schedule, Documents, project statuses and types), ab_crm_* for AB Sales (leads, labels, opportunities, activities, email), and ab_support_* for AB Support (tickets, triage, draft replies) — plus the slash-command prompts, resource feeds, which tools need a license, and which writes post a Microsoft Teams card.

Exporting and Accessing Project Data

AB Projects has no CSV/Excel export of task or project data yet. How your data is preserved (per-task change history, the Teams channel record) and how to get it out today: filtered views, AI assistants over MCP, and asking support.