Sending Email from AB Sales

AB Sales can email a lead directly — a one-off message you type, or an automated first-touch the Agent sends for you. This page explains who the email actually comes from, because that surprises people.

Email is sent from your mailbox, not ours

AB Sales does not send from an ActionBridge address. It sends through Microsoft Graph, from a mailbox in your own Microsoft 365 tenant. So:

  • Recipients see your company's domain in the From line.
  • Replies land in your inbox, not ours.
  • Sent items and sending limits live in your tenant.

Choose the sending mailbox

In CRM Settings you point AB Sales at one of two sender types in your tenant:

Sender typeExampleBest when
Shared mailboxsales@yourcompany.comYou want replies in a shared inbox the whole team sees. Recommended
User principalalice@yourcompany.comReplies should go to one person's inbox.

You also set your Tenant ID and pick Graph as the mail provider. The app-registration credentials themselves (client ID + secret) are configured by your administrator at the hosting level — never stored in the CRM database.

Two ways to send

Manually

Open a lead → Send email. Pick a template or write ad-hoc, review, send. The lead moves to Contacted.

Automatically

The Agent sends the org's default template to eligible leads on its timer, respecting your daily cap. See Agents.

Templates

Templates have a subject and an HTML body with {{LeadName}}-style placeholders that are filled per recipient. Manage them in CRM Settings.

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Published on 2026-07-10
Version 1