ActionBridge is now simply AB
We’re excited to share that ActionBridge has been officially renamed to AB.
The name may be shorter, but the meaning remains. “Bridging Action” has always been at the core of what we do — connecting tasks, people, and context so work moves forward naturally. With AB, we’re taking that idea even further: a name that fits right into your everyday work, easy to say, type, and mention in chat.
As AB, our focus is sharper. We’re building a task management experience that lives where you already collaborate — inside Microsoft Teams, Outlook, and the broader Microsoft 365 workspace. No extra logins, no separate platforms — just your work, organized and actionable.
The rebrand also reflects how our users actually use the product: they don’t “open ActionBridge.” They check tasks in AB, create AB cards, or mention AB in Teams. The shorter name mirrors that reality and makes collaboration smoother.
You’ll start seeing the new name across the app, website, and documentation over the coming days. The logo and icon have also been refreshed to match this new identity — simpler, lighter, and designed to blend seamlessly into your Microsoft 365 workspace.
Same mission. Same reliability. Just a new, more natural name: AB.
Why the Change
- Simplicity: “AB” is easier to type, mention, and remember.
- Integration: The name fits naturally inside Teams and Outlook conversations.
- Everyday Use: Reflects how users already refer to it in chat — “check in AB.”
- Continuity: The spirit of bridging action remains our foundation.
Thank you for being part of this journey. As AB, we’ll continue building the most intuitive, Microsoft 365–integrated platform for teams to move work forward with clarity and confidence.
